Martyna
Chilczuk
Sitka
POST-PRODUCTION RENDER & ELEVATION GRAPHICS
The Sitka team reached out to me for help with refining their architectural renders to better match the intended design mood and aesthetic for their new shop locations. I worked in Photoshop to adjust lighting, color balance, and overall atmosphere, removing and rearranging elements where needed. In addition, I created scaled elevation graphics of the shop exteriors by measuring and drawing architectural elements accurately. I also designed interior signage to align with the brand’s visual identity. The final deliverables included presentation layouts featuring both the retouched render images and elevation drawings, tailored for each new store concept.
Post-production render of a Sitka store edited by me
Post - production Renders
At Sitka, I was responsible for the post-production of architectural renders, ensuring each visual aligned with the brand’s aesthetic and atmosphere. Using Photoshop, I enhanced raw renders to better reflect Sitka’s signature color palette, mood, and visual identity. My edits aimed to make the interiors feel more realistic and cohesive, helping the client visualize how the final store environments would look once built.
Before – Raw Render
After – Edited Render
Examples of visual enhancements completed in post-production
Elevation Graphics
As part of Sitka’s retail branding project, I created 2D elevation graphics that combine architectural precision with brand identity. Using Adobe Illustrator, I translated storefronts into detailed line drawings with clear dimensions, allowing for accurate visualization of signage placement and scale across multiple U.S. locations.
Elevation of Sitka Store in Charlotte, NC
The Store Elevations showcase each shop’s facade with exact proportions and measurements. These drawings were designed to provide a technical yet accessible representation of the buildings, ensuring the branding elements align seamlessly with architectural details. Featured here are the Charlotte, NC, and Maple Grove, MN locations.
Elevation of Signage in a Sitka Store in Charlotte, NC
For the signage, my role focused on creating elevation graphics for the existing Sitka logo. I measured and adjusted the logo’s dimensions and placement to ensure it was positioned at the customer's eye level, clearly visible from a distance, and proportionally integrated into each store’s interior. The signage was designed to be metal, so my graphics accounted for material scale and visibility, ensuring the final installation would feel impactful and precise.