Martyna
Chilczuk
Coffee Wave
COFFEE BRANDING
Coffee Wave is a self-initiated project inspired by my love for coffee, whales, and my recent trip to Alaska. On whale-watching cruises, I was moved by how much people care about these incredible animals. That inspired the idea of a café where customers can enjoy great coffee while feeling connected to whale conservation.
The project includes branding, whale-inspired illustrations, and a special series of blue coffee cups and to-go designs, which are meant as a symbolic gesture for customers who choose to donate to whale protection. By combining playful visuals, thoughtful design, and a meaningful message, Coffee Wave creates a café experience that’s fun, engaging, and makes people feel part of something bigger.
Coffee packaging & cups design, created to connect the café’s branding with its conservation mission.
Café’s interior design showcasing the wave motif across the wall and the logo as a central design element.
Coffee cups & packaging design.
To-go cups and carriers in two versions: a brown design reflecting the café’s core identity, and a blue design with whale motifs, symbolizing its conservation mission.
Apparel design featuring brand's identity illustrations & graphics.
Logo Design
The logo is playful and flowing. It blends the shape of a wave with a coffee bean. Designed for both digital and packaging applications, it reflects the brand’s true, energetic, fun, and inviting personality while maintaining a sleek and dynamic aesthetic.
