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Bike Nation

BRAND DESIGN

Bike Nation is a passion project inspired by my love for the motorcycle community and the lack of welcoming spots in Portland, Oregon, where riders can relax and enjoy a coffee. I led the creative side, designing the logo, naming the brand, and shaping the visual identity, while Olivia Powell handled the brand messaging, including positioning statements and strategy goals. Together, we crafted a friendly, inviting concept that steers clear of harsh or aggressive biker stereotypes.

About the client

Bike Nation is more than just a motorcycle café—it's a hub for riders and aficionados alike. Here, amidst the aroma of freshly brewed coffee and mouthwatering treats, the roar of engines harmonizes with the chatter of passionate conversations.

Our space isn't just for refueling bodies, but also for igniting connections and sparking camaraderie among those who share a love for the open road. Welcome to a place where the spirit of adventure meets the artistry of design.

Brand positioning statement

Portland has several Motorcycle cafés centered around classic bikes and vintage aesthetics. Bike Nation brings a fresh, updated look inspired by modern sports bike culture. Motorcycle cafés have a reputation for being unwelcoming to new bikers, Bike Nation seeks to change that.

Goals

Bike Nation aims to create an open and inclusive space for motorcycle lovers of all skill levels in their community. The café is a place where experienced riders can share their wisdom with newcomers in a safe and encouraging environment.

Strategy

The bright colors (worn by bikers for visibility) and clean lines of Bike Nation's branding encourage new and experienced riders to sit and relax before hitting the road on their next adventure. Our mascot, Victor welcomes weary bikers with the best cup of coffee they’ll ever have.